Key Responsibilities
- Lead the development of digital strategies based on deep marketing research, consumer insights, and digital trends.
- Oversee the work of Analysts and Creative Strategists to ensure strategic recommendations are insight-driven and creatively sound.
- Collaborate closely with internal teams (creative, performance, account) to ensure strategies are actionable and aligned with business goals.
- Act as a strategic partner to clients, presenting strategies and insights with clarity and confidence.
- Guide and grow the strategic team through coaching, training, and performance feedback.
- Foster a collaborative, learning-driven culture within the strategy department.
- Translate business objectives into actionable digital plans, including content, media, and channel strategy.
- Stay ahead of digital trends, tools, and platforms to drive innovation in strategy development.
Requirements
- 3-4 years of experience in digital strategy, with at least 2 years in a leadership or managerial role.
- Proven experience leading cross-functional strategy teams in a creative or digital agency.
- Strong background in marketing research, consumer behavior analysis, and data-driven storytelling.
- Excellent communication and presentation skills—comfortable engaging with clients and internal stakeholders alike.
- Demonstrated ability to mentor, manage, and inspire a team.
- Strategic thinker with a hands-on approach and a collaborative mindset.
- Fluency in both qualitative and quantitative research methodologies.
- Familiarity with digital platforms, media performance, and integrated campaign development.