Qualifications:
- proven experience in a senior marketing leadership role, with demonstrated success managing multiple teams and disciplines (e.g., Digital marketing content, Graphic Designer & Video editing, Social Media, copywriting, Broadcasting and KOL)
- Preferable in FASHION/BEAUTY industries for 4-5 years.
- Strong leadership skills (mentoring, motivate, and inspire cross-functional teams)
- exceptional ability to craft and execute strategic marketing and creative initiatives to elevate brand awareness and engagement
- in-depth understanding of all relevant marketing functions, including digital marketing, influencer (KOL) strategies, creative and conten production
- strong analytical mindset, decision making, problem solving, and insights to optimize marketing efforts.
- excellent communication and stakeholders management.
- Lead and oversee multiple Marketing sub-divisions, including : Digital marketing content, Graphic Designer & Video editing, Social Media, copywriting and KOL
- Provide strategic direction and inspire a high-performing team to deliver innovative, impactful, and measurable outcomes.
- Drive performance across all marketing disciplines to achieve both short-term and long-term business objectives.
- Develop and execute the creative and strategic vision for the brand, ensuring consistency in visual aesthetics, messaging, and overall brand experience.
- Oversee the development of marketing collateral, campaigns, and content strategies across multiple channels that align with the brand identity and resonate with target audiences.
- lead the creation of compelling marketing campaigns, product launches, and visual merchandising strategies that differentiate the brand in the marketplace
- foster a culture of innovation and creativity within all marketing divisions while integrating market trends, consumer insights, and competitive analysis into strategy and execution
- Collaborate closely with cross-functional teams and other key stakeholders to ensure an integrated and seamless approach to all creative and marketing initiatives.
- act as the primary driver for defining and refining the brand's identity, ensuring alignment between the company's vision and the public-facing messaging across all platforms
- establish and enforce high-quality standards for all marketing deliverables, ensuring alignment with brand guidelines and design excellence across all divisions
- Monitor, evaluate, and optimize marketing initiatives to maximize their impact and success
- utilize data analytics, market research, and audience insights to inform marketing strategies, strengthen the brand's position in the marketplace, and deliver measurable ROI
- Introduce metrics-driven decision-making across marketing divisions for better performance tracking and campaign success.