Responsibilities:
- Market Analysis
• Conduct PESTEL analysis of the local market, covering political, economic, social, and technological factors.
• Collect and evaluate data on the automotive industry, including market size, competitive landscape, consumer demand, and emerging trends.
• Prepare regular market research reports to support company strategy and decision-making.
- Product Planning
• Develop a 3-year product planning roadmap for local, aligned with CHANGAN's global product strategy, based on market demand, competition, and user insights.
- Product Certification & Compliance
• Research and monitor automotive-related laws, regulations, and policies in local; develop response strategies to ensure compliance.
• Manage and follow up on product certification processes, including MCMC certification and VTA type approval, to ensure timely approvals and implementation.
Requirements:
• Bachelor's degree or above in Vehicle Engineering, Marketing, Business Administration, Project Management, or related fields. Background in automotive manufacturing and marketing is preferred.
• Minimum of 5 years' relevant experience; prior involvement in product planning for the local market is an advantage.
• Proficient in market analysis, product planning, and business reporting.
• Skilled in office software; familiarity with Tableau or similar analytical tools is a plus.
• Understanding of automotive regulations, certification processes, and compliance requirements is preferred.
• Strong English communication; Chinese language ability is an advantage.