Key Responsibility:

Own the
media plan & organize budget
given by Head of Marcomm (or propose at the best practice to achieve the target - seasonal occasion in this case) across digital, TV, and OOH.
Hit
awareness
at best cost (
views/GRPs; CPM/CPV
) and
monthly unique reach ≥45%
.
Link media to
sales
with clear reports; lead team/agencies; enforce
brand safety
and
anti fraud mindset.

Qualifications:

10+ years
end-to-end media planning & buying for consumer brands in Indonesia;
3–5+ years
people management (leading specialists & agencies, being manager).
Hands-on
digital dashboard expertise
: Google/Meta/TikTok Ads;
programmatic
(DV360);
KOL/influencer
strategy incl. tiering, contracts, whitelisting; basic affiliate/creator commerce - for KOC/KOS).
Television
: loose spot &
drama built-in
planning/buying; GRP planning,
CPRP optimization
, daypart/program selection, post-buy report from agency.
OOH/DOOH
: site scoring, corridor SOV planning, rotation specs, vendor negotiation (experienced in dealing with vendor and procurement team).
Measurement & analytics: dashboarding (Looker/Data Studio/Sheets/Excel - having skillset in data correlation - regressions). Able to make a justified report based on findings/data processed and visualized it.
Bilingual:
Bahasa Indonesia & English
(concise, able to speak for any stakeholder, for marketer and non marketer point of view).

Strongly Preferred Background

Education & Certifications

Bachelor's in
Management, Communication Science, Accounting, or Business Administration
(also welcome: Economics/Statistics/Industrial Engineering).
Preference
not
for Literature/Education majors
unless
backed by a strong, directly relevant media track record.
Helpful certs:
Google Ads
,
Meta
(Planning/Buying),
TikTok Academy
,
DV360
,
GA4
, Data Analytics (Excel, python or R is desirable but not compulsory).

Media & Performance Manager