Open for Bandung Office
Have experience in managing reseller program / referral programs is a must
Key Responsibilities
- Planning acquisition & onboarding strategies that align with business objectives with stakeholders with KPI in New Active Reseller; Cohort & Quality Reseller & E-cac optimization.
- Identify and prioritize growth opportunities across paid media, organic channels, partnerships, and referral programs.
- Set KPIs for acquisition & onboarding both campaigns, online sales and also oversee performance tracking.
- Overseeing end-to-end campaign execution & online sales for acquisition & onboarding.
- Use analytical tools (e.g., Google Analytics, MMPs, BI dashboards) to provide actionable insights.
- Prepare reports and recommendations for stakeholders to refine acquisition & onboarding strategies.
- Work closely with paid media, organic marketing, and CRM teams to enhance multi-channel acquisition.
- Engage with tech teams to ensure smooth tracking, attribution modeling, and automation.
- Oversee digital acquisition budgets and allocate spending efficiently across platforms.
- Ensure cost optimization strategies to improve ROI while scaling successful acquisition channels.
Required Qualifications
- Bachelor's degree in Marketing, Business, or related field.
- ≥5 years of experience in digital marketing and growth-focused project management.
- Have experience in managing paid media, referral programs, and performance marketing.
- Experience in affiliate, reseller, or dropshipper models is a plus.
- Strong experience in strategizing, executing, and optimizing acquisition campaigns to drive user growth (both online & offline)
- Analytical mindset with experience in data-driven optimizations and attribution modeling.
- Ability to manage multiple campaigns, prioritize projects, and optimize workflows.