Main Responsibilities

Develop and execute paid advertising campaigns across platforms, aligning ads with brand strategy, product launches, and seasonal promotions.
Conduct research on target audience behaviors, fashion trends, and competitive analysis to optimize ad strategies.
Manage the day-to-day execution of advertising campaigns and continuously monitor campaign performance metrics to implement optimization.
Analyze and track campaign performance data and provide regular reports with actionable insights for improvements.
Manage and optimize advertising budgets to ensure cost-effective spending while maximizing ROI.

Qualifications

2 - 4 years of experience in digital advertising fields or similar positions
Proven track record of managing and optimizing ads across digital ad platforms
Strong understanding of ad platform algorithms, bidding strategies, and campaign management
Proficiency in analytics tools.
Familiar with shopify is a point plus.
Ability to analyze data and provide actionable insights to drive performance.
Creative thinking with a strong eye for visual details and trends in fashion retail industry.