Job Purpose
Create and manage engaging digital content to strengthen M&G Life's brand presence, grow awareness, and drive retail traffic. This role covers creative production, social storytelling, and community management for M&G Life (and soon M&G Kids).
Key Responsibilities
1. Content Creation & Publishing
- Develop social media content calendars for campaigns and launches.
- Produce high-engagement photos, videos, reels, and short-form content for Instagram, TikTok, etc.
- Build lifestyle and product storytelling aligned with the brand.
- Create live content during store openings, events, and activations.
2. Platform & Community Management
- Manage daily posting and ensure brand consistency.
- Monitor comments/DMs and grow an active online community.
- Identify trends and adapt content formats accordingly.
- Plan and execute KOL/Influencer collaborations.
3. Performance & Insights
- Track content performance (reach, engagement, CTR).
- Deliver monthly performance reports and top-post highlights.
- Recommend content improvements based on data and feedback.
Key KPIs
- Consistent posting schedule (4–6 posts/week) and timely content delivery.
- Growth in followers and engagement rate.
- Full social amplification for all store launches/events.
- Accurate monthly reporting.
Skills & Qualifications
- 2–4 years in content creation or social media (retail/lifestyle/youth brands preferred).
- Strong visual storytelling + basic design & video editing (Adobe, CapCut, Canva).
- Deep knowledge of Instagram, TikTok, and content trends.
- Excellent Bahasa Indonesia copywriting; English a plus.
- Hands-on creator (shoot, edit, publish).
- Passion for youth lifestyle and retail trends.