We are looking for an experienced and strategic E-commerce Specialist to lead the development and optimization of our multi-level distribution system. You will be responsible for driving platform growth, improving distributor engagement, and ensuring the operational sustainability of our sales ecosystem.
Key Responsibilities:
Strategic Planning
Develop platform strategies integrating both direct selling and distribution models.
- Design multi-level incentive systems such as rebates, team rewards, and resource allocation.
Balance user growth strategies across B-side (suppliers/distributors) and C-side (consumers).
Distribution System Management
Create and manage distributor tiers (VIP, agents, partners).
- Implement entry standards, training programs, and performance evaluation systems.
Develop and maintain distributor tools (invitation codes, sharing tools, team dashboards).
Platform Operations & Conversion
Lead user lifecycle management to boost registration, activation, and repurchase.
Plan and execute marketing campaigns with integrated commission incentives.
Supply Chain Collaboration
Coordinate with supply chain teams to match product offerings with consumer needs.
Ensure high-commission product strategies support distributor success.
Data Monitoring & Risk Control
Build a robust performance tracking system for distributors.
- Ensure compliance with direct selling regulations and mitigate fraud/MLM risks.
Requirements:
Hard Skills:
- 5+ years in e-commerce/social commerce/direct sales; 2+ years in S2B2C or distribution model.
- Experience with platforms like Yunji, Beidian, or Weimeng is a strong plus.
- Familiar with E-commerce Law and Direct Selling Management Regulations.
Key Competencies:
- Strong in building distribution systems (tier design, commission rules, tools).
- Data-driven mindset; proficient with BI tools (Tableau, Power BI).
- Experienced in training and empowering B-side users (live sessions, material libraries).
Soft Skills:
- Excellent in cross-functional collaboration (tech, marketing, supply chain).
- Compliance-conscious with a clear understanding of distribution legal boundaries.
- Results-driven with a proven track record of building from 0 to 1.
Nice to Have:
- Experience with private domain operations (WeChat + Community + Livestreaming).
- Background in transitioning traditional direct sales into internet platforms.
- Industry knowledge in cosmetics, wellness, or fast-moving consumer goods.
- Cross-border e-commerce or group buying model experience is a plus.