Role Summary
The Media Strategist will be responsible for developing data-driven media strategies that connect brand objectives with audience insights across APAC markets. This role requires strong analytical thinking, strategic planning skills, and a deep understanding of media performance to craft effective, integrated communication strategies. The position will involve close collaboration with media planners, creative teams, data analysts, and local market leads to ensure that all media initiatives drive measurable business outcomes and align with both regional and global marketing goals.
Key Responsibilities
Strategic Media Development
- Develop holistic, insight-driven media strategies that connect brand objectives with audience behaviors across APAC markets.
- Analyze market trends, audience data, and campaign performance to identify growth opportunities and strategic directions.
- Translate business and marketing goals into actionable media strategies that guide planning, channel selection, and creative direction.
Strategic Planning & Direction
- Define data-driven media and communication strategies that align with brand objectives and audience insights across APAC markets.
- Collaborate with internal and external teams to translate business goals into actionable media strategies and frameworks.
Performance & Optimization
- Evaluate campaign performance, consumer engagement, and channel effectiveness to refine strategic direction.
- Provide actionable insights and recommendations to optimize future planning, channel mix, and messaging strategies.
Innovation & Market Intelligence
- Stay ahead of emerging media trends, technologies, and audience behaviors in APAC.
- Continuously explore new platforms, tools, and strategic approaches to strengthen Hyundai's media competitiveness in the region.
Qualifications
- Graduated from top university major Manegement & Business, Marketing, Statistic/Mathematic, Engineriing or related fields.
- 2–5 years of media planning/buying experience, preferably in multi-market/regional scope.
- Analytical mindset with proficiency in campaign tracking and reporting tools.
- Proficiency in Microsoft Excel and PowerPoint
- Strong communication and presentation skills to work with regional and global stakeholders.
- Fluency in English (knowledge of additional APAC languages is a plus).
- High sense of project ownership – proactive in managing campaigns end-to-end, driving initiatives forward, and ensuring accountability without constant supervision.
- Ability to manage multiple markets, priorities, and timelines simultaneously.
- Able to join immediately and willing to work on a contract basis (maternity leave replacement).