About Us
We are a fast-growing, trend-driven F&B brand dedicated to delivering unique culinary experiences that connect people and ignite passions. You can find us as GAISE Brunch & Bistro, 3 Times Medan Kopitiam & Bakery, and SUTBUL Modern Korean Dining.
With a strong focus on visual storytelling, customer engagement, and brand innovation, we're looking for a talented
Social Media Specialist
to bring our food and beverage vision to life across digital platforms.
Role Overview
As our Social Media Specialist, you will be the creative force behind our online presence. You'll conceptualize, produce, and publish captivating content that reflects our brand identity, engages our audience, and drives growth across all major platforms — especially Instagram and TikTok. You must have a strong understanding of F&B trends, aesthetics, and digital engagement.
Key Responsibilities
• Plan and execute monthly content calendars in alignment with marketing goals and brand campaigns.
• Produce high-quality short-form video and photo content for platforms like Instagram, TikTok, and YouTube.
• Edit and enhance videos with strong storytelling, using music, captions, transitions, and effects to drive engagement.
• Collaborate with the culinary team to capture behind-the-scenes footage, menu launches, and seasonal activations.
• Stay up-to-date with social trends, memes, and viral formats to keep content fresh and relatable.
• Monitor analytics and performance metrics to optimize content and improve audience interaction.
• Engage with our community through DMs, comments, and reposts, maintaining a consistent brand voice.
• Occasionally coordinate with influencers and customers for UGC (user-generated content) collaboration.
Requirements
• Fresh Graduates are welcome
• Experience in content creation for your self or for a brand, social media management, or digital storytelling — ideally in the F&B, lifestyle, or hospitality industry
• Strong video shooting and editing skills (using apps like CapCut or VN)
• A strong eye for design, food styling, and visual trends.
• Passion for food, culture, and digital creativity.
• Comfortable working in a fast-paced, ever-evolving content environment.
• Strong communication and organizational skills.
• Familiarity with Instagram Reels, TikTok trends, and YouTube Shorts formats.
• Eager to learn and strive to grow together
Bonus Points
• Photography skills and experience using DSLRs or mirrorless cameras.
• Experience growing social accounts from scratch or scaling a brand's following.
• Knowledge of basic performance analytics (IG Insights, TikTok Analytics).
• Ability to do light motion graphics or text animation is a plus.
Why Join Us?
• Be part of a creative and passionate team that values innovation.
• Work in a dynamic and growing brand with real influence in the local F&B scene.
• Opportunities for personal branding, portfolio growth, and creative freedom.
• Flexible work environment, delicious perks, and great vibes.