Job Requirements:
- Bachelor's degree in any major (Marketing & Business preferred).
- Minimum 2 years of experience in Marketing.
- Strong knowledge of 360 Marketing and Marketing Funnel.
- Skilled in conducting Market & Consumer Insight Research.
- Experience in Personal Care or FMCG industry is an advantage.
Job Responsibilities:
- Develop and execute 360-degree marketing campaigns to increase brand awareness.
- Assist the Brand Marketing Manager in implementing annual marketing plans, including comprehensive strategies that cover ATL, BTL, and digital channels.
- Manage A&P expenses to achieve maximum ROI across ATL, BTL, and digital initiatives.
- Implement media plans to ensure efficient and effective media investments.
- Manage and uphold the brand's visual and verbal identity guidelines, ensuring consistency across all marketing materials and touchpoints.
- Identify and manage brand-related events, sponsorships, and partnerships to strengthen brand visibility and reach.
- Collaborate with the digital content team to develop content strategies and optimize content distribution across social media platforms (Instagram, Facebook, TikTok, YouTube), including influencer partnerships and collaborations.