Creative Brand Specialist

We're Hiring: Brand Specialist – Premium Cake & Dessert Brand (Jakarta / Tangerang)

We're building a
premium dessert & cake brand
— handmade, elegant, and crafted with passion.

Our mission is to deliver high-quality cakes, cookies, pastries, and desserts with a refined, luxurious touch.

We're looking for a
full-time Creative Brand Specialist
with a strong eye for aesthetics to shape our entire brand identity — from visuals and content to storytelling and digital experience.

Position

Brand Specialist (Full-Time)

Location:
Jakarta / Tangerang (Hybrid; on-site during photoshoots at the SMS area)**

Type:
Full-time

Key Responsibilities

Branding & Identity

• Develop the brand's full identity: logo, color palette, typography, tagline, and visual tone.
• Create a
  Brand Deck / Brand Guide
  to maintain consistency across all platforms.
• Define and maintain a
  premium, elegant brand voice
  across communication channels.

Content Creation (Photo & Video)

• Capture professional photos and videos of cakes, cookies, desserts, and hampers with a clean, premium aesthetic.
• Produce storytelling videos, Reels, and TikToks (ASMR, lifestyle, and behind-the-scenes).
• Edit visuals using
  Lightroom, CapCut, Premiere, or DaVinci Resolve
  .
• Manage lighting, styling, and props to reflect the brand's tone and mood.
• Be available to come to the Summarecon Mall Serpong (SMS) area for product photoshoots and content sessions.

Social Media & Marketing

• Develop and execute
  monthly content calendars
  for Instagram & TikTok.
• Write storytelling and educational captions aligned with the brand voice.
• Design
  harmonious Instagram feeds
  , promotional visuals, and digital catalogs.
• Collaborate directly with the founder on
  launch and seasonal campaigns
  .

Creative & Strategic

• Generate creative campaign ideas (giveaways, storytelling, behind-the-scenes).
• Direct photoshoot moodboards, packaging visuals, and overall brand aesthetic.
• Contribute ideas for packaging and promotional material designs.

Qualifications

• Minimum
  1 year of experience
  in branding, creative content, or social media (preferably F&B, lifestyle, or premium brands).
• Skilled in
  graphic design
  (Canva, Photoshop, Illustrator),
  photography & videography
  (DSLR/mirrorless or high-end smartphone), and
  editing
  (CapCut, Premiere Pro, Lightroom).
• Strong copywriting and storytelling ability for premium audiences.
• Excellent sense of aesthetics and attention to detail.
• Creative, proactive, and able to work independently while collaborating with the team.
• Experience in patisserie, coffee, or lifestyle premium brands is a plus.
• Must be able to come to the
  Summarecon Mall Serpong (SMS) area
  for regular photoshoots and content creation.

Expected Deliverables

Brand Deck (logo, colors, font, tone guide)

30+ premium photos/videos per month for IG & TikTok

Premium storytelling feed & content layout

Digital catalog (PDF)

Monthly content & campaign strategy

Support during photoshoots and post-production}

How to Apply

Send your
CV & portfolio
to

Subject:
Creative
Brand Specialist – [Your Name]

Include examples of F&B or lifestyle photo/video content you've created.

Who We're Looking For

Someone who:

Has a deep appreciation for aesthetics and detail

Understands the power of storytelling in premium branding

Is proactive, flexible, and eager to grow with a new brand

Loves cakes, pastries, and turning visuals into emotion

Let's craft something beautiful — one story, one cake, one frame at a time.