Company Description
Tavern Group is a leading and dynamic F&B lifestyle company headquartered in Semarang, Central Java, Indonesia. The company operates several establishments including The Tavern, Eastman Coffee House, Bowery Restaurant, Wishbone Bar, Tyler's Smoke House, Eastman Café, and POTS Bar. Established in 2005, Tavern Group has grown from a small family restaurant to a larger enterprise by embracing modern management styles. With a commitment to dreams, creativity, passion, and perfection, Tavern Group has earned recognition for its superior business ethics and unwavering commitment to service.
Role Description
This is a full-time on-site role located in Semarang for a Marketing Strategist. The Marketing Strategist will be responsible for developing and implementing marketing strategies, conducting market research, and analyzing market trends. The role involves collaborating with cross-functional teams to create effective marketing campaigns and ensuring clear and consistent communication. The Marketing Strategist will be vital in driving the company's brand, increasing its market presence, and achieving business goals.
Qualifications
- Bachelor's degree in Marketing, Communication, Business, or related field.
- Minimum 2–3 years of experience in marketing, preferably in F&B, Bar, hospitality, or lifestyle brands.
- Strong understanding of F&B and nightlife trends, consumer behavior, and digital marketing strategies.
- Proven experience in developing and executing marketing campaigns (both online & offline).
- Excellent analytical skills — able to interpret marketing data, identify insights, and optimize strategy accordingly.
- Creative thinker with strong visual sense and storytelling ability.
- Proficient in social media marketing, influencer collaboration, and community engagement.
- Experience with Meta Business Suite, Google Ads, SEO/SEM, and performance analytics tools
is a plus
. - Good communication and interpersonal skills — able to coordinate with internal teams, event organizers, and creative partners.
- Placement : Semarang