REQUIREMENTS:
- Bachelor's degree or equivalent (DKV, Teknik Informatika, Komunikasi)
- Work experience minimum 3 years as design & digital marketing supervisor.
- Proficient in Meta Ads & Google Ads with hands-on experience in strategy creation, implementation, & evaluation by Google Analytics.
- Proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere).
- Familiar with website maintenance tools.
- Able to create 2D and 3D designs.
- Proven experience as a Graphic Designer, with a strong portfolio showcasing your design skills.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Creative thinker with a data-driven mindset.
- Strong communication and project management skills.
- Ability to work in a fast-paced environment and prioritize multiple projects simultaneously.
JOB DESCRIPTION:
- Digital Marketing Strategy Development
- Develop and execute comprehensive digital marketing strategies aligned with business goals.
- Identify target audiences and create customer personas.
- Set KPIs and measure the effectiveness of digital campaigns.
- Campaign Management
- Plan, create, and manage digital marketing campaigns across various channels (e.g., social media, email, search engines, display advertising).
- Manage end-to-end campaigns from conception to execution, including creative development, media planning, and performance analysis.
- Utilize platforms such as Google Ads, Meta Ads, and other digital advertising tools.
- Content Marketing
- Collaborate with content creators to produce engaging and relevant content (blogs, videos, infographics, etc.).
- Manage website content while ensuring SEO best practices.
- Create and maintain a content calendar to ensure consistent brand messaging.
- Create design content social media motion & photo
- Social Media Management
- Develop social media strategies to increase brand awareness and engagement.
- Manage and grow social media channels (Facebook, Instagram, TikTok, LinkedIn, etc.).
- Monitor social media trends and competitors' activities.
- SEO & SEM Management
- Implement on-page and off-page SEO strategies to improve organic search rankings.
- Manage paid search campaigns, including keyword research, ad copy creation, and performance analysis.
- Analyze website traffic and user behavior using tools like Google Analytics.
- Performance Analysis & Reporting
- Monitor and analyze digital marketing performance data.
- Create reports to assess ROI and campaign effectiveness.
- Use insights to refine strategies and improve future campaigns.
- Budget Management
- Develop and manage the digital marketing budget.
- Allocate resources effectively across channels to maximize ROI.
- Negotiate with vendors and manage costs related to digital marketing activities.
- Team Management & Collaboration
- Coordinate with other departments (e.g., Sales, Creative, IT) to align marketing strategies.