About Rosé All Day
Rosé All Day Cosmetics is a proudly Indonesian beauty brand, founded in 2017. Rooted in the philosophy of effortless beauty, we offer high-quality, clean, and cruelty-free makeup and skincare — from cushions and blushes to glosses — all thoughtfully crafted to enhance natural beauty and perfect the "no makeup" makeup look.
We're committed to making beauty accessible by expanding our presence both online and offline, while staying true to our mission: creating mindful, easy-to-use products that empower confidence and celebrate inclusivity.
Join us as we innovate, inspire, and glow — inside and out.
About the Role
Rosé All Day is on the lookout for a Key Account Manager – Shopee who's ready to drive growth through smart commercial planning, sharp analytics, and hands-on execution. You'll lead the end-to-end management of our Shopee Mall business — from campaign and ads strategy, product assortment, and pricing optimization to livestream and affiliate growth — ensuring we hit bold sales targets while keeping profitability in check.
If you're a strategic thinker with strong e-commerce instincts, deep knowledge of Shopee's ecosystem, and a passion for growing beauty brands in the digital space, we'd love to work with you
Key Responsibilities
Platform & Sales Growth
- Create and execute a
360° commercial and marketing plan
for Shopee, covering platform campaigns, promotional mechanics, bundles, vouchers, and exposure programs. - Drive
Shopee Mall performance
to achieve 100% of sales targets, balancing aggressive growth with healthy profitability. - Strategize and optimize
product assortment, pricing, and promotion strategy
tailored to Shopee shopper behavior, campaign calendar, and platform algorithms. - Maintain a
healthy P&L
for the Shopee channel, ensuring sustainable margin while scaling GMV and share of sales.
Campaign & Ads Management
- Plan and execute always-on campaigns (Flash Sales, Vouchers, Bundles, Category Campaigns, Mega Campaigns such as 9.9 / 10.10 / aligned with Shopee's campaign mechanics and marketing calendar.
- Manage Shopee In-App Ads and CPAS strategies in collaboration with the Digital Ads team — optimizing bidding, targeting, and creative performance to maximize ROI and conversion.
- Analyze campaign and ad performance (CTR, CR%, CPC, ROAS, GMV) and provide actionable insights for continuous optimization.
- Work closely with the Creative and Marketing teams to develop product assets and content tailored to Shopee's discovery and conversion algorithms.
- Stay updated on Shopee platform trends and competitor movements to identify new opportunities for visibility and sales growth.
Store Operations & Optimization
- Oversee daily store operations including
listing accuracy, content optimization, price monitoring, and stock management
. - Ensure all
product detail pages (PDP)
, visuals, and descriptions adhere to brand guidelines and Shopee standards. - Monitor
store health metrics
(chat response rate, cancellation rate, customer reviews) and coordinate with the Customer Service and Operations teams to maintain platform compliance and store reputation.
Livestream & Affiliate Channel Growth
- Collaborate with the
Livestream team
to execute live shopping strategies that drive engagement and conversion — including scheduling, product selection, campaign integration, and sales target setting. - Monitor livestream KPIs such as
viewership, CR%, GMV/hour
, and optimize tactics (hosts, time slots, content format) to maximize sales outcomes. - Partner with the
Affiliate team
to grow Shopee affiliate revenue by optimizing
commission rates, bundles, and voucher mechanics
that attract and retain top-performing affiliates. - Identify high-potential livestream hosts and affiliate partners, and develop
coordinated initiatives
(e.g., affiliate-exclusive livestreams, campaign tie-ins) to amplify results. - Ensure alignment between
Shopee platform campaigns
,
livestream activities
, and
affiliate programs
to deliver a consistent and high-impact customer journey.
Cross-Functional & External Collaboration
- Partner with
Shopee's Relationship Manager and category team
to maximize platform exposure, campaign slots, and participation in key events. - Collaborate with internal teams — Creative, Marketing, Digital Ads, Supply Chain, and Finance — to ensure full alignment of sales strategies and operational readiness.
- Provide regular performance reports and insights to management, turning data (sales, ads, campaign ROI) into clear growth action plans.
Requirements
Education & Experience
- Bachelor's degree in Business, Marketing, Communications, or a related field.
- 2–4 years of experience in
e-commerce or key account management
, ideally with exposure to Shopee Mall or similar marketplaces. - Proven track record of achieving sales targets and managing
end-to-end campaign execution
. - Hands-on experience with
Shopee Ads (In-App/CPAS)
, campaign submissions,
livestream
, or
affiliate operations
is highly desirable.
Skills & Competencies
- Strong understanding of
Shopee mechanics
(campaign submission, Flash Sale setup, voucher & bundle systems, Ads optimization, affiliate program, and livestream tools). - Data-driven mindset
with strong analytical skills: able to interpret sales dashboards, Ads performance metrics, and competitive data. - Proficiency in
Excel/Google Sheets
(pivot tables, reports) and presentation tools (Google Slides/PowerPoint). - Solid business acumen to manage P&L, pricing, discount strategy, and assortment profitability.
- Excellent communication and negotiation skills for liaising with
Shopee category managers
and internal teams. - Highly organized, detail-oriented, and able to manage multiple campaigns under tight deadlines.
Personal Attributes
- Sharp business acumen
and commercial thinking — able to balance growth, profitability, and long-term brand positioning. - Analytical and strategic mindset
, turning data into concrete business actions. - Proactive, adaptable, and hands-on
, comfortable in a fast-paced e-commerce environment. - Collaborative team player
who enjoys cross-functional teamwork and driving collective success. - Passion for
beauty, retail, and e-commerce innovation
is a plus.
Let's Grow Together
If you're ready to take modern trade to the next level and help shape the future of beauty retail in Indonesia, we want to hear from you