Key Responsibilities
Content Strategy & Localization
- Master platform algorithms (TikTok/Instagram/WhatsApp/FB/Youtube) to design content strategies aligned with Indonesian user preferences, boosting visibility and engagement.
- Track local trends, cultural events (e.g., Ramadan, Independence Day), and viral topics to create high-resonance content that amplifies brand voice.
- Produce and edit short-form videos (TikTok/Reels) independently, ensuring creativity and cultural relevance.
Competitor Analysis & Innovation
- Monitor competitor activities and industry trends to identify content innovation opportunities.
- Build/maintain a local KOL database, design collaboration campaigns, and nurture long-term partnerships to expand brand reach.
Community Engagement & User Management
- Proactively engage followers via comments, DMs, and interactive content (Q&A, polls) to foster loyalty.
- Address user inquiries promptly while upholding brand voice and image.
Performance Analytics & Optimization
- Track KPIs (follower growth, impressions, reach, engagement rates) and deliver actionable insights.
- Continuously refine content strategies based on data to maximize social ROI.
Qualifications
Essentials
- 3+ years managing Indonesian social media accounts with proven success on TikTok/Instagram/WhatsApp.
- Advanced video shooting/editing skills is preferred
- Fluent in Bahasa Indonesia and English (written/spoken).
- Deep understanding of Indonesian cultural nuances, trend, and user behaviors.
Preferred
- Background in international company, FMCG, Cosmetics, Fashion industry are preferred
- Existing network of Indonesian KOLs/influencers with case studies.
- Experience with analytics tools (Meta, Google Analytics, etc).