Join to apply for the Brand & Community Partnership Associate role at ASTRO
Responsibilities- Identify and analyze online/offline consumer trends, cultural moments, and community behaviors relevant to ASTRO.
- Provide regular insights to inspire brand activations, partnerships, and influencer strategies.
- Independently identify, map, and approach key communities and potential brand partners aligned with ASTRO’s positioning.
- Build and maintain an updated database of partners and community stakeholders.
- Ideate creative partnership concepts that strengthen brand presence and consumer engagement.
- Develop compelling partnership decks and pitch proposals to external partners.
- Collaborate with internal teams to ensure proposals are aligned with brand strategy and campaign objectives.
- Lead negotiations to secure equal or favorable barter/exchange value in partnerships.
- Ensure collaborations deliver mutual benefit and strong ROI for ASTRO.
- Receive and refine KOL briefs for campaigns, category initiatives, and partnerships.
- Identify, evaluate, and coordinate with KOLs/influencers that align with campaign objectives and target audiences.
- Manage end-to-end influencer activations: briefing, content review, PR package handling, posting schedules, and approvals.
- Monitor and report KOL performance (reach, engagement, conversions), and provide insights for optimization.
- Own the full cycle of partnership events and activations — from planning and coordination to execution.
- Ensure smooth delivery with clear timelines, stakeholder alignment, and strong consumer experience.
- Compile closing reports for partnerships, KOL activations, and community projects.
- Consolidate results, key learnings, and recommendations for continuous improvement.
- Education & Background:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 1–3 years of experience in brand marketing, partnerships, event management, or community management (internship experience also considered).
- Skills & Competencies:
- Strong understanding of consumer and cultural trends (both online and offline), with capability to spot relevant partnership opportunities.
- Excellent communication and presentation skills, with the ability to craft and pitch partnership decks persuasively.
- Negotiation skills with proven ability to secure equal-value collaborations.
- Solid project management skills: organized, detail-oriented, and able to manage multiple projects simultaneously.
- Analytical mindset for creating post-event reports and evaluating impact.
- Proficiency in Google Slides/PowerPoint, Excel/Sheets, and project management tools.
- Personal Attributes:
- Highly proactive and resourceful in seeking new partnership opportunities.
- Relationship-driven, with the ability to build and maintain strong external and internal stakeholder connections.
- Creative thinker with a problem-solving mindset.
- Resilient under pressure, with a strong sense of accountability and ownership.