PT Garland Cantik Indonesia (Dear Me Beauty) is currently hiring for Product Marketing Specialist
Key Responsibilities:
- Develop promotional program plans for all sales channels in line with the company's marketing and sales strategies.
- Analyze sales data to determine the most effective products and promotional periods.
- Collaborate with the marketing and sales teams to define promotion concepts and mechanisms.
- Manage and coordinate the execution of promotional activities across all sales channels.
- Prepare and communicate promotion guidelines to all regions, stores, and distributors.
- Ensure the sales team fully understands and correctly implements the promotion mechanisms and guidelines.
- Monitor the implementation of promotions on a daily and weekly basis.
- Prepare post-promotion analysis reports to measure the effectiveness of each program.
- Identify competitor promotion trends and provide strategic recommendations based on findings.
- Evaluate weekly and monthly sales performance.
- Calculate P&L for each promotional activity or event conducted.
- Support the development of sales forecasts based on sales data.
Requirements
- Minimum Bachelor's degree in any major
- 2–3 years of working experience in Product Marketing, Trade Marketing, or Brand Activation, preferably in the retail industry.
- Strong analytical skills in sales data and promotion effectiveness measurement.
- Proficient in Microsoft Excel (pivot tables, VLOOKUP, and basic formulas) and PowerPoint.
- Deep understanding of market trends, consumer behavior, and competitor activities, especially within the beauty retail industry.