Lead Data Analyst

"What does it take to turn clicks into clarity? A Data Analyst who doesn't just report on behavior — but shapes how it's measured."

At Insignia, we're looking for a Senior or Lead Data Analyst who lives and breathes Google Analytics 4 (GA4) — not just as a reporting tool, but as a system to be architected, optimized, and trusted.

You've gone beyond dashboards. You've designed event structures, debugged tracking gaps, and advised teams on what to measure — and why. If you come from an implementor background — like a digital agency, tech consultancy, or analytics-first firm — even better. We need someone who can lead our measurement strategy, mentor analysts, and ensure every data point we collect actually means something.

This is an on-site role in West Jakarta, where your expertise sets the standard for how we understand user behavior across web and mobile.

What You'll Do:

Own the end-to-end GA4 implementation, configuration, and governance

Design clean, scalable event and conversion tracking architectures

Audit and optimize existing GA4 setups — fixing misfires, duplicates, and logic gaps

Translate business questions into precise measurement plans and dashboard frameworks

Partner with marketing, product, and engineering teams to align tracking with goals

Lead data validation, QA processes, and integration with BigQuery, Looker Studio, and CDPs

Mentor junior analysts and establish best practices across reporting and analysis

Who You Are:

4+ years in data analytics, with deep, hands-on experience in GA4 (not just UA)

Proven track record in GA4 setup, migration, debugging, and advanced configuration

Experience in an implementor-type environment: digital agency, consultancy, or SaaS platform

Strong understanding of event-based modeling, audience creation, and funnel analysis

Proficient in BigQuery, SQL, and visualization tools (Looker Studio, Tableau, etc.)

Bonus: Experience with Google Tag Manager (GTM), Firebase, or CDPs (Segment, RudderStack)

Fluent in English — for documentation and cross-team collaboration

Strategic thinker with leadership potential — ready to guide both people and process

Why Join Us?

Because great analytics doesn't start with reports — it starts with the right foundation. If you're ready to lead how we measure success and build systems that scale, let's talk.

Based in West Jakarta — collaborative, on-site environment with real ownership.