Our client is the world's leading electric two-wheeler brand, now looking for a high caliber for the following position:
Marketing Specialist
Responsibilities:
- Participate in the development of product positioning, selling point refinement, and pricing strategies.
- Develop a comprehensive product value proposition, ensuring consistency between brand strategy and product messaging.
- Develop and drive new product launch (Go-to-Market) strategies, including pricing, distribution channels, communications, and promotional strategies.
- Integrate product value propositions into the company's overall marketing activities to improve conversion rates.
- Plan the marketing cadence throughout the product lifecycle to ensure growth targets are achieved at each stage.
- Coordinate cross-channel integrated marketing (online advertising, social media, KOLs, public relations, offline events, and channel promotions).
- Ensure the balance and synergy between brand marketing (long-term image) and product marketing (short-term sales conversion).
- Work closely with product, sales, brand, public relations, and channel teams to drive strategy implementation.
- Manage and integrate external resources (agents, media, event management companies, etc.) to improve execution efficiency and effectiveness.
- Continuously monitor industry trends, competitor products, and marketing initiatives; collect and analyze target markets, competitors, and user needs to identify product differentiation points; regularly produce market and product analysis reports to support management's decision-making.
- Develop and optimize product sales toolkits (brochures, comparison guides, training materials, and case studies); train and support the sales team to enhance the presentation and conversion of product selling points.
- Continuously collect user feedback, analyze campaigns and product performance based on marketing data, propose improvement plans, and iterate product selling points and application scenarios.
Requirements:
- Bachelor's degree or above.
- At least two years of experience in product marketing/integrated marketing, familiar with GTM processes.
- Demonstrated market research and data analysis skills, capable of independently conducting product and competitive research.
- Excellent cross-departmental communication and project management skills, capable of facilitating multi-team collaboration.
- Demonstrated clear logic and expertise in identifying and translating selling points into user language.
- Experience with the electric vehicle, consumer electronics, or fast-moving consumer goods industries is preferred.
- English can be used as working language.
Please send in your full resume with last drawn, expected salary and availability to or via "Quick apply" button.
For any query, please feel free to contact Ms. Mandy Tsui via Whatsapp at
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