Back to search:Business Development / Bandung West

Responsible for developing, managing, and expanding the company's business in the food service segment (HORECA – Hotel, Restaurant, Café, Catering, Institutional). This role focuses on increasing sales performance, strengthening customer relationships, and implementing effective strategies to grow brand penetration and revenue.

Key Responsibilities:

  • Business Growth & Strategy

  • Develop and implement strategic sales plans to achieve growth targets in the food service segment.

  • Identify and pursue new business opportunities, key accounts, and partnerships within HORECA and institutional markets.
  • Analyze market trends, consumer needs, and competitor activities to define effective business strategies.

  • Sales & Account Management

  • Manage and expand relationships with existing customers to ensure satisfaction and long-term collaboration.

  • Negotiate contracts, pricing, and trade terms to optimize profitability.
  • Monitor and track sales performance, ensuring achievement of monthly and annual targets.

  • Channel Development

  • Build strong networks with distributors, wholesalers, and direct customers in the food service channel.

  • Develop channel programs, promotions, and menu application strategies to increase product usage and visibility.
  • Collaborate with marketing and R&D teams to create customized product solutions for food service clients.

  • Team Leadership & Coordination

  • Lead and coach the food service sales team to achieve company objectives.

  • Coordinate cross-functional teams (marketing, logistics, finance) to ensure excellent execution of customer orders and programs.
  • Conduct regular business reviews and provide clear performance feedback to the team.

  • Reporting & Market Intelligence

  • Prepare detailed sales reports, forecasts, and market analyses.

  • Provide insights and recommendations to management for continuous improvement and strategic decision-making.
Qualifications:
  • Bachelor's degree in Business, Marketing, Food Technology, or related field.
  • Minimum 5 years of experience in food service, HORECA, or B2B sales (preferably in FMCG or food manufacturing industry).
  • Strong experience in key account management, distributor handling, and trade development.
  • Excellent communication, presentation, and negotiation skills.
  • Proven ability to develop strategic partnerships and deliver sales growth.
  • Willing to travel and work across assigned territories.
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