Job Title: Marketing Manager / Assistant Manager
This is a mid-management role. You will report directly to the CEO and lead the execution of the brand marketing programs with a small yet dynamic team. You will also coordinate with other departments and have the chance to collaborate with exciting local brands for co-marketing.
Education and Experience:
- Bachelor's degree in Marketing Communications, Public Relations, or a related field.
- Minimum of 2-3 years of proven work experience as a Brand / Marketing / PR Manager or Assistant Manager or in a similar role. Preferably in F&B or FMCG industry
Skills and Competencies:
- Excellent project management skills, ability to work under tight deadlines
- Strong copywriting skills
- Strong understanding of brand management principles and market research techniques.
- Excellent communication, interpersonal, and negotiation skills.
- Demonstrated ability to think creatively and strategically.
- Proficiency in English (both written and verbal) is required.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
Key Responsibilities:
Brand Consistency: Ensuring the consistency of the brand's output across all platforms and communication channels.
Marketing Strategy Execution: Executing comprehensive 360-degree marketing strategies, encompassing Above-The-Line (ATL) and Below-The-Line (BTL) activities.
Partnership Management: Establishing and nurturing relationships with external partners for potential collaborations and business development.
KOL Management: Managing Key Opinion Leader (KOL) requirements and activities to support brand initiatives and campaigns.
Social Media Content Management: Overseeing the social media content plan, including the development of engaging captions and the scheduling of posts.
Design management: Leading the design team to create and maintain packaging designs, catalogs, website and other brand touchpoints.
Requirement:
- Bachelor Degree in related field
- Minimum 5 years experience in related field & 2 years in managerial role
- Excellent verbal and written communication skills
- Excellent sales, interpersonal communication, and negotiation skills
- Ability to handle pressure and meet deadlines
- Strong project management, and collaboration skills
- Strong business sense and good with numbers
- Excellent time management and organizational skills
- Attention to detail
- Strong analytical and problem-solving skills
- Creative talent
- Proficient with Microsoft PowerPoint and Excel and Google Workspace
Benefits:
- Market-rate salaries and performance bonus
- Fast career progression
- Business travel allowances
- Employee discounts in Burgreens
- Opportunity to join a hungry, fast-growing start-up in Southeast Asia - and push a new, exciting product category