At Avamora, we build brands that inspire and connect with people — from beauty to lifestyle. Our portfolio includes renowned local names such as Alchemist, Rollover Reaction, and other emerging brands in the industry.
We're looking for a Head of Retail to lead our retail strategy and operations, ensuring every store reflects the essence of our brands. This role will drive excellence in customer experience, sales performance, and retail expansion across all Avamora brands.
Education & Background
- Bachelor's degree in Business, Retail Management, or a related field.
- Minimum 3–5 years of experience in a leadership role overseeing multiple stores.
- Prior experience in premium or luxury retail, ideally within beauty, fragrance, fashion, or lifestyle categories.
Brand & Customer Excellence
- Deep understanding of luxury retail experience and emotional storytelling, with the ability to translate the brand's philosophy into every offline store touchpoint.
- Proven ability to elevate store experience through training, service rituals, and visual merchandising that reflect brand refinement.
- Experienced in managing pop-ups, collaborations, and experiential retail activations that drive both conversion and cultural relevance.
Sales & Performance Management
- Strong track record of delivering sales growth and profitability across multi-location retail networks.
- Skilled in sales forecasting, productivity analysis, and KPI management (traffic, AOV, conversion rate, etc.).
- Experienced in building incentive systems and performance dashboards to motivate front-line teams while maintaining premium standards.
- Capable of planning and overseeing new store openings, layout optimization, and operational excellence.
External Relations & Expansion
- Proven ability to build and maintain strong relationships with landlords, mall management, developers, and retail partners.
- Experienced in lease negotiation, retail space evaluation, and partnership management to secure strategic locations and optimize brand visibility.
- Collaborates effectively with architects, designers, and vendors to bring retail concepts to life.
People & Leadership
- Inspiring leader who recruits, develops, and retains high-performing Store Managers and Beauty Advisors.
- Excellent in coaching and empowering teams to deliver world-class service aligned with brand values.
- Fosters a culture of refinement, integrity, and pride in craftsmanship across all retail teams.
Operational Agility
- Strong understanding of inventory flow, CRM systems, retail analytics, and operational SOPs.
- Effective cross-functional collaborator with Sales, Marketing, Finance, and Operations to ensure seamless execution.
- Data-driven, disciplined, and hands-on in optimizing operational performance.
Personal Attributes
- Polished presence with natural elegance and confidence reflective of the brand.
- Excellent communication and negotiation skills with both internal and external stakeholders.
- Fluent in English and Bahasa Indonesia.
- Willingness to travel and oversee operations across multiple cities in Indonesia and the region.
At Avamora, you'll be part of a passionate team that builds brands with meaning — where creativity meets purpose and ideas turn into impact. You'll get the opportunity to shape how our brands inspire people and set new standards in the local lifestyle industry.