Join to apply for the HBB Loyalty & Retention role at PT. Indosat Tbk

Role Purpose The role is responsible for optimizing revenue streams and enhancing product value for home broadband services (FTTH and FWA). This role focuses on reviewing and enhancing the competitiveness of existing customer products, upgrading monetization strategies, and implementing initiatives to increase customer acquisition, retention, and overall ARPU (Average Revenue Per User). The specialist will work to improve brand visibility through digital communication, ensure product competitiveness, and drive financial performance by managing revenue and gross margin targets.

Area Of Responsibilities Product Competitiveness and Increase Acquisition to Manage TUR

Review and assess the competitiveness of existing customer products
Develop strategies to enhance product value and drive customer acquisition
Collaborate with marketing and sales teams to manage Take-Up Rate (TUR) and ensure market competitiveness

Manage Churn, Retention, and Uplift ARPU

Implement initiatives to reduce customer churn and increase retention
Develop and execute strategies to uplift ARPU through value-added services and optimized pricing
Monitor customer feedback and usage patterns to continuously improve monetization strategies

Improve Brand Awareness Visibility and Digital Communication

Work with marketing teams to enhance brand visibility through digital communication channels
Develop and execute digital marketing campaigns to promote monetization programs
Ensure consistent and compelling messaging across all digital platforms

Revenue and Subscribers

Set and achieve targets for revenue growth and subscriber acquisition
Analyze revenue performance and subscriber data to forecast future trends
Report on key metrics and KPIs to senior management

Gross Margin and EBITDA

Optimize pricing strategies and cost structures to maximize gross margin
Collaborate with finance teams to ensure EBITDA targets are met

Churn Rate

Implement proactive measures to minimize churn rate
Analyze churn data to identify trends and areas for improvement

Brand Visibility and Awareness Focus on Digital Communication

Enhance online presence and engagement through social media and digital platforms
Track and analyze the effectiveness of digital campaigns and adjust strategies accordingly

Review Existing Customer Competitiveness Product

Assess current product offerings to determine their competitiveness in the market
Identify areas for improvement and recommend changes to enhance product value

Upgrade Program

Develop and implement strategies to upgrade existing customer programs and services
Coordinate with product and engineering teams to ensure successful program upgrades
Monitor the impact of upgrades on customer satisfaction and financial performance

Qualifications

Bachelor's degree in Business, Marketing, Telecommunications, or a related field
Master's degree in monetization, business management, or telecommunications is preferred-
Fluency in English and the local language

Related Experience

Minimum 5 years of experience in monetization, revenue management, or a related role within the telecommunications industry
Proven track record in optimizing product revenue and enhancing customer value
Experience with FTTH and FWA products is highly desirable
Demonstrated success in managing financial performance and achieving revenue targets

Skills

Strong analytical and problem-solving skills
Excellent project management and organizational abilities
Effective communication and interpersonal skills
Proficiency in using CRM and customer analytics tools
Ability to work collaboratively with cross-functional teams

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Other

Industries

Telecommunications

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