Manage all social media & marketplace accounts (TikTok, Instagram, YouTube, Facebook, Shopee, Tokopedia, etc.).
Develop content strategies and campaigns that drive engagement and sales.
Create, schedule, and publish daily posts in collaboration with the design & video team.
Plan, execute, and optimize paid advertising campaigns (Meta Ads, TikTok Ads, Shopee/Tokopedia Ads).
Oversee online stores in marketplaces (promotions, vouchers, flash sales, live shopping).
Build partnerships with influencers & affiliates and track performance.
Monitor and analyze social media & e-commerce performance using tools (Google Analytics, BuzzSumo, Seller Center, etc.).
Prepare weekly & monthly reports covering growth, engagement, and sales performance.
Stay updated on digital trends, algorithms, and competitor strategies.
Qualifications:
Bachelor’s degree in Marketing, Communication, Advertising, or related field.
Proven experience in social media management & e-commerce (agency/brand background is a plus).
Strong portfolio showcasing creative content that drives engagement and conversions.
Proficient in digital tools (Meta Ads Manager, TikTok Ads, Shopee/Tokopedia Seller Center, BuzzSumo, etc.).
Solid understanding of digital KPIs: followers growth, engagement rate, conversion, GMV, ROAS.
Creative, proactive, multitasking, and data-driven mindset.
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