Location: Jakarta (with occasional travel to store locations)
Department: Marketing & Brand
Job Purpose:
Create and manage engaging digital content to strengthen M&G Life's image, grow brand awareness, and drive retail footfall. This role blends creative production, social storytelling, and community management, ensuring M&G Life (and soon M&G Kids) consistently connects with its target audience
Key Responsibilities & Role Scope:
- Content Creation & Publishing
• Create and develop social media content calendars aligned with campaign plans and retail launches.
• Produce high-engaging photos, videos, reels, and short-form content optimized for Instagram, TikTok, and other relevant platforms.
• Create lifestyle and product storytelling that reflects the brand's identity.
• Support in-store and event coverage by generating live content during store openings, launches, or activations.
- Platform & Community Management
• Manage daily posting and maintain brand consistency across all channels.
• Monitor engagement, respond to comments/messages, and nurture the online community.
• Identify trending topics and formats relevant to M&G Life's audience to keep content fresh and shareable.
• Create and execute KOL/Influencer strategy
- Performance Tracking & Insights
• Track content performance using platform analytics (reach, engagement, CTR).
• Prepare monthly content reports highlighting top-performing posts and learnings.
• Suggest creative optimizations based on insights and audience feedback.
Key Performance Indicator:
- Content Delivery:
◦ Maintain a consistent posting schedule (e.g., 4–6 posts/week).
◦ Deliver high-quality content assets on time for each campaign.
- Audience Growth & Engagement:
◦ Achieve follower growth on Instagram/TikTok.
◦ Improve engagement rate.
- Campaign Support:
◦ Ensure 100% social media amplification during all store launches and activations.
- Operational Efficiency:
◦ Provide accurate and timely performance reports each month.
Key Skills & Qualifications:
• 2–4 years experience in content creation or social media management (lifestyle retail, fashion, stationery, or youth brands preferred).
• Strong visual storytelling and basic design/video editing skills (Adobe Creative Suite, CapCut, Canva, etc.).
• Deep understanding of Instagram, TikTok, and emerging content trends.
• Excellent copywriting in Bahasa Indonesia (English proficiency is a plus).
• Ability to work hands-on (shoot, edit, publish content directly).
• Passion for youth lifestyle, creative products, and retail trends