1. Education & Experience
- Bachelor's degree in marketing, Business, Communications, or related field.
- 2–3 years of experience in brand marketing, integrated marketing, or related roles.
- Proven track record in managing & executing full-funnel, 360° marketing campaigns (online & offline).
- Experience in lifestyle, home appliance, or
premium domestic coffee machine
categories is a strong advantage.
2. Marketing Strategy & Brand Management
- Strong ability to develop brand positioning, messaging frameworks, and campaign narratives.
- Experience planning and executing integrated campaigns across digital, social, offline, PR, partnerships, and events.
- Ability to translate business goals into creative and measurable marketing strategies.
- Capability to build brand strategies for premium products such as domestic coffee machines.
3. Digital & Performance Marketing
- Solid understanding of digital channels: paid ads, social media, SEO/SEM, influencer marketing, email, and content marketing.
- Knowledge of performance metrics, attribution models, and data-driven optimization.
- Experience handling digital campaigns for high-involvement products like premium domestic coffee machines is a plus.
4. Creative & Content Development
- Ability to collaborate with creative teams to produce compelling visual and written content.
- Experience working with agencies, production houses, and creators/influencers.
- Familiarity in developing lifestyle or educational content related to coffee, home café culture, or coffee machines.
5. Offline Marketing & Activation
- Understanding of retail marketing, OOH, experiential marketing, and event management.
- Ability to coordinate cross-functional teams for product launches, exhibitions, roadshows, or brand activations.
- Experience managing product demos or activations for premium domestic coffee machines or similar home appliances is preferable.
6. Analytical Skills
- Strong data literacy with the ability to interpret insights, analyse campaign performance, and present actionable recommendations.
- Proficiency with analytics tools (e.g., Google Analy tics, social media insights, CRM dashboards).
7. Project & Stakeholder Management
- Excellent organizational and project management skills, able to handle multiple priorities.
- Experience working with cross-functional teams: sales, product, design, operations, and agencies.
- Strong vendor management and negotiation skills.
8. Communication & Leadership
- Exceptional verbal and written communication skills.
- Ability to present ideas clearly to internal teams and external partners.
- A collaborative mindset with the confidence to lead initiatives independently.
9. Soft Skills
- Creative thinker with a strategic mindset and high attention to detail.
- Passionate, hard - working and strive to learn
- Adaptable, proactive, and able to work in a fast-paced environment.
- Strong problem-solving and critical-thinking abilities.