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  • Develop and execute brand growth strategies across major e-commerce platforms (Shopee, Lazada, Tokopedia, TikTok Shop, etc.).
  • Manage overall brand performance, ensuring alignment with business objectives and sales targets.
  • Plan and implement online marketing and promotional campaigns to increase traffic, conversion, and GMV.
  • Monitor and analyze key business metrics, including sales performance, pricing, advertising ROI, and inventory management.
  • Collaborate with platform account managers to secure marketing resources and optimize brand visibility.
  • Coordinate cross-functionally with creative, marketing, operations, finance, and logistics teams to ensure smooth execution of brand activities.
  • Conduct market and competitor analysis to identify opportunities and refine go-to-market strategies.
  • Lead and guide the brand’s e-commerce team to deliver high-quality execution and operational excellence.
Requirements
  • Bachelor’s degree in Marketing, Business, or a related field.
  • Minimum 3–5 years of experience in brand management within the e-commerce industry , preferably in FMCG.
  • Proven track record in managing brand campaigns, online marketing, and sales performance across multiple platforms.
  • Strong analytical ability and strategic thinking.
  • Excellent English communication; Chinese language proficiency is an advantage.
  • Independent, responsible, and results-driven.
  • Strong leadership skills with the ability to collaborate across teams.
Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Analyst, Distribution, and Marketing
  • Business Consulting and Services and Marketing Services
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