What you will do:
The CLM Strategy Manager is responsible for driving sustainable performance growth by integrating digital marketing strategies with customer relationship management. This role focuses on enhancing customer acquisition, retention, and lifetime value through data-driven digital marketing efforts, including SEO, SEM, and personalized campaigns and measured through CPI, CPA, Download Attribution, TRX Attribution, PDP/PLP traffic, Engagement (CTR), App Launch, Direct TRX, etc. The CLM Strategy Manager will lead initiatives that optimize the customer journey across all digital touchpoints, ensuring a seamless and engaging experience that aligns with the company's objectives.
You will fit in this job if you:
- ]Bachelor's degree in marketing, business, or a related field; a master's degree is a plus.
- 5+ years of experience in digital marketing, growth marketing, or CRM management, with a proven track record in SEO and SEM within the tech hospitality industry.
- Strong leadership and team management skills.
- Expertise in SEO, SEM, and CRM software, with hands-on experience using tools like Google Analytics, Ahrefs, SEMrush, and Salesforce.
- Advanced analytical skills with the ability to extract insights from complex digital data sets.
- Excellent communication skills for articulating digital strategies and results to stakeholders.
- Familiarity with data privacy regulations and compliance in digital marketing.
Technical Knowledge: Basic understanding of web technologies (HTML, CSS, JavaScript) and experience with mobile app analytics.
12 days Paid Leave
We value that you get more time with your family and friends. Therefore, we comply to Indonesia law by providing 12 days paid leave.
- Hybrid Working Model
We value work-life balance, therefore for most roles we implemented a scheduled work from the office.
- Social Security Benefit (BPJS)
We care about your family at home. Bobobox is committed to ensuring that employees get what's required by Indonesia law.
- Regular social & team events
From sport-focused (Bob's League) to casual networking events (Munch and Mingle). We always have fun at the office
- Private Health Insurance
Covers both in-patient and out-patient for employees. Applicable for certain positions.