I. Job Description (Deskripsi Pekerjaan
)
- Develop high-converting copy for all
website pages
(landing pages, product pages) and digital advertisements (Google Ads, Social Ads). - Write engaging, platform-specific
social media captions and scripts
for platforms like Instagram, Facebook, LinkedIn, and TikTok. - Conduct thorough
keyword research
and implement
on-page SEO
best practices to optimize all web content. - Create and manage search-engine-optimized
long-form content
(blog posts and guides) to drive organic traffic. - Ensure a consistent
Brand Voice
and tone across all web and social media channels. - Monitor and analyze content performance metrics (SEO rankings, traffic, social engagement, conversions) using analytics tools.
- Collaborate closely with the Design, Product, and Marketing teams on campaign execution and content strategy.
II. Requirements (Persyaratan)
- Minimum 6 month
-2 years
of experience in Copywriting, Content Marketing, or an SEO-focused role. - Proven ability to write persuasive copy for
both web/SEO and social media
. - Bachelor's degree in Communications, Marketing, or a related field.
- A
strong portfolio
showcasing successful content across digital platforms. - Solid practical knowledge of
On-Page SEO techniques
and keyword strategy. - Proficiency in using digital marketing and analytics tools (e.g., Google Analytics, Google Search Console, Ahrefs/SEMRush).
- Excellent written and verbal communication skills in [Specify Language, e.g., English/Indonesian].
- Highly creative, analytical, detail-oriented, and able to manage multiple projects under tight deadlines.