Responsibilities
Develop Creative Strategies
- Lead the development of bold and innovative strategies for brands, campaigns, and digital experiences.
- Collaborate with cross-functional crews (marketing, design, content, etc.) to ensure alignment between creative vision and business objectives.
Campaign Conceptualization
- Launch compelling campaign concepts, from ideation to smooth landing in execution.
- Build and refine messaging strategies that align with the brand's tone, voice, and positioning.
Brand Development
- Shape brand positioning and identity to shine across every communication galaxy.
- Analyze the current brand orbit to identify growth opportunities and differentiation points.
Audience Insights & Research
- Explore the cosmic map of markets to understand consumer behavior, competitors, and industry trends.
- Leverage insights to strengthen creative strategies and keep campaigns relevant and impactful.
Creative Team Collaboration
- Act as mission control for designers, copywriters, videographers, and other creatives.
- Oversee the creative process, ensuring timely and stellar execution.
Content Strategy & Planning
- Develop content strategies across multi-planet platforms (digital, social, print, video, and beyond).
- Keep content aligned with the galaxy-wide marketing strategy and brand objectives.
Performance & Optimization
- Monitor cosmic metrics to measure campaign performance.
- Use data and analytics as rocket fuel to optimize and improve strategies.
Client/Stakeholder Communication
- Bridge planets with clients and internal stakeholders, translating goals into actionable creative strategies.
- Present creative ideas in a persuasive and captivating way.
Required Star Qualities (Qualifications)
- 3–5 years of experience as a Creative Strategist, or in advertising/marketing roles.
- Strong background in branding, campaign development, and consumer insights.
- Solid understanding of marketing, branding, and digital media.
- Expertise in creative problem-solving and conceptual thinking.
- Excellent communication skills (written & verbal).
- Skilled at managing multiple missions (projects) under tight deadlines.
- Bachelor's degree in Marketing, Communications, Advertising, or a related field preferred.
- Familiar with creative tools (Adobe Suite, social media platforms, analytics software).
- Strong team collaboration and leadership abilities.
- Adaptive and resilient in a fast-moving galaxy.
- Creative, detail-oriented, and innovation-driven.