Head of Paid Campaign (Influencer / Key Opinion Leader)
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Responsibilities- Lead a Team: Manage KOL campaign specialists, influencer scouts, and external agency relationships (if any).
- KOL Identification & Management: Source, vet, and manage high-impact KOLs across Instagram, TikTok, YouTube, etc.
- Campaign Execution: Brief KOLs, coordinate timelines, oversee content review, and ensure brand compliance.
- Performance Analysis: Monitor engagement, reach, conversions, and sales uplift per campaign. Optimize based on real data.
- Build and Scale Systems: Design internal workflows, reporting formats, and dashboards for KOL campaigns.
- Cross-Team Collaboration: Work with content, product, and performance teams to align campaign goals and messaging.
- Strong understanding of what makes content go viral, particularly on platforms like TikTok, Instagram, and YouTube.
- Creative mindset with a sharp instinct for storytelling, trends, and hooks that drive virality.
- Ability to guide KOLs in crafting content that aligns with brand goals while maximizing potential for viral engagement.
- Seniority level: Mid-Senior level
- Employment type: Contract
- Job function: Other
- Industries: Internet Marketplace Platforms