Experience, Knowledge, Qualifications & Competencies
Essential:
- Bachelor's degree in Marketing, Business, or related field
- At least 2 years of experience in marketing analytics, campaign planning, or business intelligence
- Minimum 1 year of hands-on experience with e-commerce platforms and advertising tools (Zalora experience is a plus)
- Strong analytical mindset with experience in performance tracking (GMV, ROI, CVR, etc.)
- Ability to build marketing plans based on trend forecasts and business goals
- Proficient in Microsoft Excel or Google Sheets for data manipulation
- Familiar with Google Analytics and Looker Studio
- Strong communication, collaboration, and presentation skills.
Desirable:
- Experience in fashion, beauty, or lifestyle e-commerce industries
- Knowledge of customer segmentation and behavioral analysis
- Basic knowledge of SQL or data visualization tools beyond Looker Studio
- Understanding of funnel analysis and digital user journeys.
DIMENSIONS OF THE ROLE
- Supports campaign execution across e-commerce platforms (e.g., Shopee, Tokopedia, Zalora)
- Manages reporting on KPIs such as GMV, CVR, visitor traffic, and marketing spend
- Interfaces with internal stakeholders and external partners (e.g., brands, platforms)
- Responsible for marketing performance dashboards, reporting, and forecasting
- Works cross-functionally with Data, Sales, and Creative teams.
- Reporting to manager or senior manager.
KEY RESPONSIBILITIES
- Manage e-commerce advertising tools and optimize media placements (e.g., paid packages, ads)
- Handle communication with both internal teams and external platforms (e.g., Zalora, Shopee)
- Develop, track, and analyze weekly and monthly marketing reports (performance, insights, and recommendations)
- Collaborate with the data team to build dashboards and visualize key marketing metrics
- Forecast demand, marketing ROI, and campaign outcomes to support strategy decisions
- Propose and manage marketing calendars aligned with product launches and promotional periods
- Conduct A/B testing, funnel analysis, and other performance experiments to identify optimization opportunities
- Provide actionable insights and recommendations to support growth and improve marketing effectiveness.
- Managing a minimum of 4 projects which might include supervising team both vertically or horizontally.
- Manage advertising activities both within and outside marketplaces, including direct and indirect placements, as well as conducting analysis, planning, and reporting to the brand.
- Support website-related projects, including brand and TCCM websites, focusing on SEO, traffic generation, and content/articles.
- Actively support new or ongoing projects that contribute to the company's positive growth.