About the Role
As a
Social Media Manager
, you will be responsible for developing and executing social media strategies that strengthen brand awareness, boost engagement, and generate qualified leads to support the marketing and sales team.
Key Responsibilities
- Develop and implement comprehensive
social media strategies
aligned with business objectives and target audiences (dentists, dental students, and dental clinics). - Build and manage a
content calendar
that supports product launches, educational campaigns, and events. - Lead the
creative and content team
to ensure all materials reflect Flash Dental's brand identity and voice. - Manage
KOL and influencer collaborations
relevant to the dental industry. - Monitor and analyze campaign performance through defined KPIs (reach, engagement, CTR, leads).
- Collaborate with the
Digital Marketing team
to optimize paid media (Meta Ads, TikTok Ads, Google Ads). - Maintain consistent brand communication and ensure all content aligns with company values and positioning.
Qualifications
- Bachelor's degree in
Marketing, Communications, or Public Relations
. - Minimum
3 years of experience
in social media marketing (experience in healthcare or FMCG is a plus). - Strong analytical and creative planning skills.
- Proficient in
Meta Business Suite and TikTok for Business - Proven ability to lead a small team (2–5 members) and work cross-functionally.
- Creative, adaptive, and result-oriented with measurable performance goals.