Content creation and strategy

Develop and execute content: Create engaging, on-brand content across various platforms, such as social media, blogs, and videos.
Brainstorm and plan content: Contribute to the development of content plans and strategies aligned with marketing goals.
Stay on top of trends: Keep up-to-date with the latest social media trends to inform content creation and strategy recommendations.

KOL management and relationship building

Identify and recruit KOLs: Research and identify suitable Key Opinion Leaders (influencers) across different digital platforms who align with the brand.
Build and manage relationships: Foster strong, long-term relationships with KOLs, media, and third-party agencies.
Negotiate partnerships: Negotiate costs and terms for collaborations with KOLs.
Create campaign briefs: Develop clear and detailed briefs for KOLs to ensure they understand campaign objectives and deliverables.

Performance analysis and optimization

Monitor campaign performance: Track and analyze the performance of both content and KOL campaigns.
Optimize campaigns: Use data and insights to optimize campaigns and improve results, ensuring targets are met.
Analyze data: Analyze data to identify trends, measure ROI, and make strategic recommendations.