Responsibilities:
- Research and build relationships with Key Opinion Leaders (KOLs), and align strategies with project goals.
- Develop and execute KOL strategies, including timelines, content creation, and promotion.
- Facilitate KOL and content creator collaboration to ensure content aligns with brand guidelines.
- Oversee KOL campaign execution, including content publishing and social media engagement, and optimize for impact.
- Provide insights and recommendations for campaign improvement.
- Communicate with agencies and brands, and liaise between internal teams and external partners.
- Oversee accurate KOL payments, conduct audits, and ensure compliance with protocols.
- Manage all project phases, ensuring seamless coordination and execution.
Requirements:
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field
- Proficiency in English
to ensure effective communication within the team. - Minimum
3–5 years of experience
in influencer marketing, account management, or a related field - Proven experience leading and managing a high-performing team.
- Solid understanding of KOL/influencer marketing and campaign flow
- Preferably has background in agency or fast-paced marketing environment
- Experience working with international clients/KOLs or multilingual environment is a plus
- Strong communication and conflict resolution skill
- Excellent understanding, managing and execution of SLA management and internal escalation processes.
- Strong ownership and accountability in managing tasks and team goals
- Able to work independently while maintaining composure under pressure