About Us:
Momaz is a fast-growing company specializing in the manufacture and retail of premium baby and mother equipment. We are a passionate team, focused on delivering exceptional products that enhance the lives of parents and babies. As we continue to grow, we are looking for a dynamic and experienced
Head of Brand & Marketing Strategy
to help lead and shape the future of our brand.
Position Overview:
The
Head of Brand & Marketing Strategy
will play a pivotal role in crafting and executing the overall brand, marketing, and digital strategies for Momaz. As a key leadership position reporting directly to the CEO, the role is responsible for overseeing all marketing functions and leading a cross-functional team of experts.
This is a hands-on, strategic leadership role that demands expertise in brand development, digital marketing, content strategy, and community engagement. You will be responsible for setting the direction of the company's branding and marketing efforts, ensuring alignment with business goals, and driving growth and visibility across all channels.
Key Responsibilities:
- Brand Strategy & Positioning
: Develop and execute the company's brand strategy, ensuring consistency across all touchpoints and positioning Momaz as a leader in the baby and mother equipment market. - Digital Marketing Leadership
: Oversee the development and execution of a comprehensive digital marketing strategy across multiple platforms, aimed at driving brand awareness, engagement, and conversion. - Content Creation & Strategy
: Lead the creation of impactful content strategies, ensuring high-quality, relevant content is produced for all digital and traditional marketing efforts. - Community Development
: Build and nurture strong online communities through strategic engagement and content, helping to establish Momaz as a trusted brand. - Team Leadership & Collaboration
: Supervise and mentor a diverse team of marketing professionals, ensuring high levels of collaboration across departments and functions. - Cross-functional Alignment
: Collaborate closely with product development, sales, and other departments to ensure marketing strategies are aligned with business objectives and product offerings. - Performance & Analytics
: Track, analyze, and report on key performance metrics, adjusting strategies and tactics as necessary to optimize results and ROI. - External Relationships & Partnerships
: Build relationships with key opinion leaders (KOLs), influencers, and external agencies to enhance brand presence and reach. - E-commerce & Merchandising
: Oversee e-commerce strategy, product listing, and online sales growth. Ensure seamless coordination with the merchandising team to optimize product offerings and retail experiences.
Key Requirements:
- Bachelor's degree in Marketing, Communications, Business, or a related field
- Proven 5+ years of work experience in brand strategy, digital marketing, and content creation, with a strong portfolio demonstrating success in developing and executing brand-building initiatives.
- Proven 5 years of work experience in the same position at a clothing retail company for mother and baby supplies, preferably baby carriers.
- In-depth knowledge of digital marketing tools, platforms, and trends, including social media, SEO/SEM, e-commerce, and analytics platforms.
- Strong leadership and team management experience in a fast-paced, collaborative environment.
- Exceptional communication skills, with the ability to influence and inspire at all levels of the organization.
- Experience in community-building strategies and managing large-scale, online communities.
- A creative and data-driven mindset with the ability to balance innovation with practical execution.
- Strong understanding of the baby and mother product market, with an ability to tailor marketing efforts to this demographic.
- Ability to work in a hands-on, resource-constrained environment with a high degree of autonomy.
Why Join Us?
- Opportunity to lead marketing and brand strategy with a passionate, close-knit team.
- Make a direct and meaningful impact on the company's growth and success.
- Collaborative, flexible work environment with opportunities for personal and professional growth.
To Apply
: Please submit your resume and cover letter outlining your experience and why you're the perfect fit for this role to