Responsibilities:
- Identify market trends and insights
- Planning and control digital marketing activity
- Plan and direct digital marketing campaigns
- Build brand image through digital marketing campaigns.
- Allocate and monitor digital marketing budget
- Maintain and develop company's website, social media, and official store
- Optimize content for company's website, social media, and official store.
- Increase company's website, social media and platforms engagement
- Implement and analyze performance metrics
- Measuring and reporting on the performance of all digital marketing campaigns on a monthly basis
- Provide internal reports on a weekly basis
- Execute new and creative collaborations among platforms, KOLs, medias or brands.
Requirements:
- Candidate must possess at least a Bachelor's Degree from Marketing, Journalism, Advertising, Mass Communications or equivalent
- Minimum 3 years experience as Digital Marketing or similar role
- Ex agency is a +
- Have an out of the box idea to make promotion material and create extra ordinary campaign in line with selected KOL/media/brand
- Solid knowledge of website analytics tools example: Google Analytics
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Good analytical thinking, creative, innovative
- Understanding advertising metrics will be a plus point