Mobile Game Art Director

THE MISSION

Sonzai Labs is building social‑first mobile games. You’ll set the visual direction for two flagship titles: TeleMafia – a Telegram‑based social mafia RPG where group chats become crime families; Alter Ego – an anime‑style game focused on character, narrative, and collection. Your work will shape how players see, feel, and share these worlds.

Mobile Game Art Director (2D / Anime‑Chibi)

Own the end‑to‑end art direction across UI/UX, characters, and animation—and drive it into production quality that ships.

You will:

• Establish and maintain the style bible (color, type, composition, motion language).
• Lead UI/UX art for mobile‑native, social‑friendly flows (onboarding, gacha, upgrade, live events).
• Partner with game design and front‑end teams (Unity, Next.js / Telegram Mini App) to turn vision into shippable screens.
• Direct and unblock external illustrators, animators, and UI artists to keep a cohesive look.
• Get hands‑on for hero screens, character lineups, event art, and promotional assets.
• Build and guide animation pipelines (Spine / Live2D / After Effects / Unity 2D) that scale with content.

WHAT YOU’LL BUILD

• A recognizable, kawaii/chibi‑forward identity across TeleMafia and Alter Ego.
• UI kits, iconography, FX, and motion guidelines for rapid content drops.
• Character, enemy, and collectible sets that read clearly at mobile scale.
• Social‑centric UI patterns that feel native to chat (Telegram) and modern F2P.
• Production‑ready files, handoff specs, and review rituals to keep quality high and velocity higher.

MUST‑HAVES

• Released titles showing mobile game art direction on Android/iOS.
• Deep understanding of UI/UX for touch and F2P games.
• Fluency with 2D animation workflows (Spine, Live2D, After Effects, or Unity 2D).
• A sharp eye for anime / chibi / kawaii aesthetics and polished social‑game visuals.
• A portfolio that shows both vision (style systems) and craft (production assets).
• Ability to collaborate in our Jakarta office.

NICE‑TO‑HAVES

• Experience with Telegram Mini Apps or chat‑based game UX.
• Heuristics from games like Genshin, Cookie Run, Arknights, Nikke (as reference, not replicas).
• Comfortable directing remote artists across time zones.
• Familiarity with modern art pipelines (versioned style bibles, design tokens, localization).

COLLABORATION & PIPELINE

• Engines/Front‑end: Unity, Next.js (Telegram Mini App)
• Animation: Spine / Live2D / After Effects / Unity 2D
• Workflow: Figma, Adobe Suite/Clip Studio; clear reviews and fast feedback loops
• Partner Teams: Game Design, Unity FE, Mini App FE, LiveOps, Marketing

WHY JOIN SONZAI LABS

• Set the visual standard for two ambitious, social‑first IPs.
• Ship fast with a funded team that values craft and velocity.
• Lead decisions from concept to scale with real player impact.
• Competitive compensation and meaningful equity for the best candidates.
• Collaborative studio culture in Jakarta.

INTERESTED?

Send your portfolio and a short note about a UI/UX or character style system you directed, what you aimed for, how you organized the pipeline, and what improved player engagement.

East Jakarta, Jakarta, Indonesia

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