Qualifications
- Bachelor’s degree in a relevant field (e.g., Business Administration, Marketing, or a related field).
- Minimum of 5 years of experience in a similar role within the footwear or fashion industry.
- Strong understanding of market trends and customer preferences in the footwear sector.
- Excellent communication and interpersonal skills.
- Proven track record of managing and executing marketing campaigns.
- Ability to work independently and as part of a team.
- Proficiency in Microsoft Office and relevant software applications.
- Strong organizational and multitasking skills.
- Ability to work under pressure and meet tight deadlines.
- Knowledge of production processes and supply chain management is a plus.
- Develop and implement marketing strategies to promote the footwear products.
- Conduct market research to identify trends, customer preferences, and competitor activities.
- Coordinate with the design and production teams to ensure product alignment with market demand.
- Manage and oversee advertising and promotional campaigns across various channels.
- Develop and maintain relationships with key stakeholders, including suppliers and distributors.
- Prepare and present regular reports on marketing and sales performance.
- Monitor and analyze the effectiveness of marketing initiatives and adjust strategies accordingly.
- Organize and participate in industry events, trade shows, and exhibitions to showcase products.
- Ensure compliance with industry regulations and quality standards.
- Provide leadership and guidance to the marketing team, fostering a collaborative and productive work environment.