We are looking for a
Creative Director

with a strong background in Indonesia's fashion or

streetwear scene — someone who deeply understands local culture and visual trends, and can

translate them into powerful, contemporary brand visuals.

This role leads the creative vision for
brand campaigns, product launches, and celebrity/KOL

shoots

, ensuring every piece of visual communication reflects both global quality and local

relevance.

Role Description

•
Identify and analyze

Indonesia's emerging
fashion, youth, and lifestyle trends

, and turn

them into creative strategies that guide brand visuals.

•
Lead the overall creative direction

for product launches, brand events, and pop-up

activations — from concept to execution.

•
Guide and supervise visual production

during
photoshoots and video shoots

involving

celebrities, KOLs, and models.

•
Ensure consistent brand expression

across all touchpoints — including event design,

campaign visuals, and social media content.

•
Collaborate closely

with internal marketing and design teams to ensure seamless

storytelling and visual alignment.

• Work with local and regional creative partners, production houses, and stylists to deliver

trend-driven, high-quality creative output.

Qualifications

of experience in a
fashion, streetwear, lifestyle, or creative agency
2. environment

3. Proven ability to
conceptualize and lead campaign visuals

— from art direction to
4. production.
5. Strong understanding of
Indonesian youth culture, visual trends, and market
6. preferences

7. Hands-on experience in
photoshoot and video shoot direction

, with good visual storytelling sense.
8. Strong communication and leadership skills, fluent in
Bahasa Indonesia and English

9. A portfolio that showcases both
strategic thinking

and
visual execution strength

Preferred Qualities

• Deep passion for
fashion, pop culture, music, and design

• A collaborative mindset — able to bridge global brand standards with local cultural

creativity.

• Confident in leading discussions with agencies, talents, and production teams.

• Constantly exploring new creative formats, from visual storytelling to digital activations.