Develop and execute branding strategies and marketing communications in collaboration with agencies and internal teams.
Plan, manage, and implement digital & offline promotional activities (WhatsApp blast, email marketing, promo campaigns, activations).
Manage branding collaborations and joint campaigns with partners, communities, and KOLs/influencers to enhance brand exposure.
Create and develop promotional communication materials (copywriting, visuals, creative content) in line with brand guidelines.
Ensure consistency of brand identity across all promotional and communication activities.
Monitor, analyze, and prepare evaluation reports on the effectiveness of branding, promotions, and collaborations to provide recommendations for future strategies.
Manage promotional and campaign calendars to align with the company's marketing strategy.
Collaborate with relevant teams (PR, Event, Sales, Digital Marketing, Creative) to ensure message integration and achievement of targets.