About the role
As a Marketing Manager at PT Richeese Kuliner Indonesia, you will be responsible for developing and executing comprehensive marketing strategies to promote the company's diverse range of food products across the Bandung West Java region. This full-time role is a key position within the Marketing & Communications team, driving brand awareness, customer engagement, and sales growth.
What you'll be doing
- Devise and implement effective marketing campaigns across various channels, including digital, print, and outdoor advertising
- Collaborate with cross-functional teams to create compelling content and promotional materials that align with the company's branding and positioning
- Analyse market trends, consumer insights, and sales data to identify opportunities and inform strategic decision-making
- Manage the marketing budget and ensure efficient allocation of resources to achieve the desired business outcomes
- Monitor and report on the performance of marketing initiatives, using data-driven insights to optimise and refine campaigns
- Liaise with external partners, such as advertising agencies and media outlets, to ensure the successful delivery of marketing activities
- Stay up-to-date with industry best practices and emerging marketing technologies to continuously enhance the company's marketing efforts
- Proactively involve and drive any brand-building activities assigned, including but not limited to PR, offline activations/BTL, and brand-centric campaigns.
- Proven success in ATL&BTL development and execution.
What we're looking for
- Bachelor's or Master's degree in business, marketing, communication or related field.
- Minimum 5 years of experience in a marketing or brand management role, preferably within the food and beverage industry
- Proven track record of developing and executing successful, integrated marketing campaigns that drive brand awareness and sales
- Excellent analytical and problem-solving skills, with the ability to interpret data and use insights to inform strategic decisions
- Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
- Proficiency in digital marketing tools and platforms, including social media, SEO, and Google Analytics
- Creativity and innovative thinking to develop unique and impactful marketing campaigns
- Willing to be placed in Bandung.
Apply now for this exciting opportunity to join our talented team and contribute to the continued success of PT Richeese Kuliner Indonesia.