- Develop brand strategy (STP: Segmentation, Targeting, Positioning) for each brand.
- Formulate brand guidelines (tone of voice, visual direction, narrative, key messages).
- Create and manage communication campaigns (digital campaigns, PR, events, activations).
- Maintain brand voice consistency across all channels (social media, marketplace, ads, KOLs, media).
- Provide clear briefs to the creative team, KOLs/affiliates, and agencies to ensure execution aligns with the brand.
- Analyze campaign & communication performance, then provide recommendations for improvement.
- Collaborate with the CEO and marketing team to design the marketing roadmap for each brand.
Requirements :
- Minimum Bachelor's Degree (S1) in Marketing, Communications, Management, or a related field.
- Minimum of 2–3 years of experience in branding, marketing communication, or a similar position.
- Possesses strategic thinking and the ability to translate ideas into creative campaigns.
- Understands digital marketing, PR, and current social media trends.
- Skilled in creating brand copywriting and storytelling.
- Strong in market analysis and deriving consumer insights.
- Good leadership and communication skills (as they will direct a team).