Job Purpose
Responsible for planning, coordinating, and executing strategic events and campaigns end-to-end to enhance brand awareness, engagement, and business impact through structured project management and effective cross-functional collaboration.
Key Responsibilities
1. Planning & Strategy
- Develop event and campaign concepts aligned with overall business goals and brand positioning.
- Create comprehensive project plans, including timelines, milestones, KPIs, budgets, and resource allocation.
- Conduct research on event and campaign trends to ensure innovative and impactful strategies.
2. Project Management
- Manage all phases of the project — from briefing, planning, and vendor coordination to post-event evaluation.
- Ensure projects are delivered on time, within budget, and according to quality standards.
- Lead and coordinate cross-functional teams (marketing, creative, sales, corporate communications) and external partners (agencies, vendors, sponsors).
3. Execution & Implementation
- Oversee end-to-end execution of events and campaigns, ensuring an excellent participant experience for offline, online, or hybrid formats.
- Supervise the production of communication materials, promotional content, and media exposure.
- Handle logistics, technical coordination, and communication during event implementation.
4. Evaluation & Reporting
- Measure and analyze the effectiveness of events and campaigns (ROI, brand impact, engagement metrics).
- Prepare post-event reports and provide recommendations for continuous improvement and future strategies.
Qualifications
- Bachelor's degree in
Communications, Management, Marketing
, or a related field. - Minimum
31-3 years of experience
in
Event Management, Project Management, or Strategic Campaigns. - Strong skills in
strategic thinking, planning, and execution. - Proven ability to lead cross-functional projects and manage multiple stakeholders.
- Excellent
budgeting, time management, and resource management
skills. - Exceptional
communication, negotiation, and presentation
abilities. - Proficient in project management tools (e.g.,
Trello, Asana,
) and Microsoft Office / Google Workspace. - Creative, proactive, detail-oriented, and highly capable of multitasking.
- Preferred experience managing
national or regional campaigns
and working with
brand partners or media.
Preferred Qualifications
- Familiarity with
campaign performance analytics and reporting tools. - Experience organizing
hybrid events (offline & online). - Strong storytelling and brand activation skills.