Key Responsibilities
· Lead brand strategy and positioning aligned with business goals and market insights.
· Develop and deliver high-quality, consistent content across all brand channels.
· Plan and execute 360° integrated campaigns combining digital, KOL/influencer, performance, and on-ground activations.
· Manage external creative, digital, and media agencies to ensure effective execution.
· Build a strong and unified brand voice and storytelling framework across touchpoints.
· Drive brand events, partnerships, and community initiatives to enhance awareness and loyalty.
· Track and analyze brand performance metrics to optimize strategies.
· Stay ahead of fintech, cultural, and digital trends for continuous brand innovation.
Requirements
· Bachelor's degree in Marketing, Communications, Business, or related field.
· Minimum 5 years of proven experience in brand management, growth marketing, or communications, preferably in fintech (payments, lending, wallet, investment) or e-commerce marketing.
· Familiarity with performance metrics (Social media leads, SEO ranking, CTR, CPC, ROAS, organic traffic) and brand-funnel correlation.
· Experienced in campaign development and execution — from creative ideation to post-campaign analysis.
· Hands-on experience in managing events, activations, or partnerships that directly drive brand outcomes.
· Proven ability to build and manage a KOL / Influencer database;
· Strong analytical mindset — able to extract actionable insights from brand and performance data.
· Fluent in English. Mandarin chinese is a plus.