Key Responsibilities:
- Media Monitoring & Reporting
- Track daily media coverage (print, online, social).
- Compile and update PR clippings and sentiment analysis.
- Content & Digital Support
- Assist in drafting captions, blog posts, and press materials.
- Help manage social media scheduling and content ideas.
- Influencer & KOL Support
- Research potential influencers for campaigns.
- Prepare and send product seeding packages.
- Maintain influencer database.
- Event & Activation Assistance
- Provide logistics support for PR events, product launches, pop-ups.
- On-site assistance (registration, product display, media liaison).
- Admin & Coordination Tasks
- Update PR calendar and contact lists.
- Assist with team scheduling, filing, and budget tracking.