Location:
Jakarta, Indonesia ·
Function:
Country P&L Leadership
About the role
A fast-growing, leading Asia beauty brand is hiring a General Manager to lead our Indonesia business end-to-end. You'll own the P&L, set the country strategy, and lead a high-performing team across sales, marketing, e-commerce, and offline retail to deliver sustainable growth.
What you'll do
- Set & execute country strategy:
Build multi-year plans to drive revenue, share and brand equity in Indonesia; translate global strategy into locally resonant execution. - Own the P&L:
Plan, monitor and optimize budgets, pricing, trade spend and media ROI to hit growth and profitability targets. - Build winning routes-to-market:
- E-commerce:
Lead Shopee, Tokopedia, Lazada and TikTok Shop growth (assortment, pricing, ops, media). - Offline:
Expand Modern Trade, General Trade, drugstores and specialty beauty; oversee distributor/retailer management and field execution. - Marketing & creators:
Orchestrate always-on + campaign bursts across digital, social, KOL/creator and offline; insist on performance rigor and marketing efficiency. - Product & consumer:
Localize portfolio, shade ranges and hero SKUs; mine market trends and consumer insights to unlock new growth spaces. - Team leadership:
Hire, coach and scale a high-performing sales, marketing and e-commerce team; instill data-driven, results-oriented culture. - Governance:
Ensure compliance with Indonesian regulations (e.g.,
BPOM
), halal considerations and company standards; manage key suppliers and partners.
What you'll bring
- Bachelor's degree in Business, Marketing or related field.
- 10+ years in beauty/cosmetics or consumer goods
, including
3+ years in a senior leadership role
(country lead/business unit head preferred). - Deep understanding of the
Indonesian beauty market
—channels, consumer behavior, pricing dynamics and competitive landscape. - Proven track record building brands and scaling revenue across
e-commerce (Shopee/Tokopedia/Lazada/TikTok Shop)
and
offline (GT/MT/retail)
. - Strong commercial acumen (P&L, forecasting, trade terms) and
performance marketing
literacy (media mix, KOL efficiency, CAC/ROAS). - Excellent leadership, stakeholder management and negotiation skills; comfortable operating in a fast-paced, high-growth environment.
- Languages:
Fluent
English
and
Bahasa Indonesia
;
Chinese
a strong advantage for regional collaboration.
If this sounds like you, apply to find out more today Due to the anticipated overwhelming responses, we regret that only successfully shortlisted applicants will be contacted.