Job Description :
Strategy & Planning
Develop and execute the company's overall marketing strategy aligned with business objectives.
- Define key marketing metrics and track performance against goals (KPIs and ROI).
Brand & Positioning
Strengthen brand positioning and ensure consistency across all channels.
- Lead market research, customer segmentation, and competitive analysis.
Campaign Management
Oversee integrated marketing campaigns across digital, content, PR, events, email, and more.
- Ensure messaging and creative assets are on-brand and optimized for performance.
Digital Marketing
Manage online channels including SEO/SEM, social media, paid media, email, and website.
Implement marketing automation and lead generation strategies to support the sales pipeline.
Leadership & Collaboration
Lead, mentor, and grow a high-performing marketing team.
Collaborate closely with Sales, Product, and Executive teams to align marketing strategies.
Budget Management
Set and manage the marketing budget efficiently to maximize ROI.
- Report on marketing spend, performance, and forecasting.