We are seeking a Content Strategist to develop impactful content strategies for an FMCG product. This is a 3-month freelance contract position.
Responsibilities
- Develop content strategies and creative direction for an FMCG product.
- Research audience behavior, trends, and competitors to guide content direction.
- Build content pillars and provide clear briefs to the content team.
- Track performance, analyze results, and propose actionable optimization plans.
- Collaborate with brand and internal teams to ensure alignment.
Requirements
- 1–2 years of experience in content or social media strategy (Home Appliance, FMCG, or Lifestyle brands experience preferred).
- Strong understanding of TikTok algorithms, trends, and content best practices.
- Skilled in storytelling, campaign planning, and creative ideation with proven results.
- Analytical mindset with the ability to turn insights into impactful strategies.
- Creative, organized, and agile; able to work both independently and collaboratively.
Note: Only candidates who include a
portfolio
will be considered for the selection process.